Whether you’re a recent college graduate or an experienced marketing leader, marketing books can always help you along your career journey. While there are a lot of marketing courses and podcasts available on the internet, nothing beats the best marketing books of all time. An adept marketing book not only provides the best theories, which …
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Digital marketing has been around for a long time. Everyone knows of its existence, some have done it, and the rest want to do it. Post-2020, a lot of businesses have been forced to use digital media, that’s why it’s so important to master the ins and outs of digital marketing. With companies being pushed …
Life is a journey where we should aspire to learn something new every day. And, as constant learners, the best bits of learning we can get are from books. Books are an excellent tool to help you deepen your knowledge and upgrade your skills. Reading then applying the proven sales methodologies written by successful sellers …
In this day and age, everyone wants to be agile, and being agile means being able to understand, adapt, and change quickly in an ever-evolving environment. According to Wikipedia, agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts …
Marketing management has evolved rapidly in recent years. Gone are the days when marketing managers had to do all of their work by hand and make decisions alone. Marketing management is now about cross-functional collaboration and strategic decision-making involving people from different backgrounds, skill sets, and organizational levels. This blog post will explore why good …
You’ve probably heard of BTB before, also known as B2B, since it’s one of the most commonly used economic terms. The acronym stands for business-to-business and refers to the transactions and connections made between two businesses or companies in order to expand their customer base. According toBetter Marketing Hub, BTB is often misunderstood. So, in …
What Does BTB Mean and How Can Its Marketing Strategies Help My Business? Read More »
Account based marketing has become one of the most common and often misused buzzwords over the last couple years. In short, account based marketing is a business strategy where companies communicate with customers and customer accounts as markets of one. For more information about ABM, feel free to check outBetter Marketing Hub. This approach to …
Increased digitization and the rise of social media’s popularity has transformed the face of marketing. Traditional marketing methods that worked before are not as effective anymore. If a business wants to stay relevant and compete, meet their customers where they are, and grow profitably in their moment of interest, marketing will need to transform from …
According to the Oxford Dictionary, Key Performance Indicators (KPI) are quantifiable measures used to evaluate an organization’s success. KPIs vary from business to business, but there is a list that everyone generally agrees to. For example, an increase in engagement and sales is on every business’s list of KPIs. KPIs are the practical side of …
Top 14 Most Valuable KPI for a B2B Marketing Manager Read More »
A lot of people don’t recognize the differences between content marketing and digital marketing. Making things even more confusing, these two terms are often used interchangeably. While there are some similarities between them, content and digital marketing refer to two different processes. Better Marketing Hub explains these terms and their relationship by defining content marketing …
If you are struggling to meet your lead goals, or marketing generated leads are not converting into sales, you might need to rethink how you’re trying to create demand for your products. Demand generation marketing is a more comprehensive approach to marketing that shifts the focus from finding potential customers that have already decided exactly …
Increased digitization and the rise of social media’s popularity has transformed the face of marketing. Traditional marketing methods that worked before are not as effective anymore. If a business wants to stay relevant and compete, meet their customers where they are, and grow profitably in their moment of interest, marketing will need to transform from …
A lot of people don’t understand the difference between demand generation vs lead generation because many marketers mistakenly use the terms interchangeably. To drive revenue growth profitably, predictably, and reliably, marketing needs to attract new audiences, build trust, and drive engagement, then monetize that engaged audience to fuel your sales pipeline with qualified, sales-ready leads. …
“Lead” is probably one of the most common words in digital marketing. A lead is a potential customer. Having many high quality leads is a sign that the marketing team is performing well. Once the marketing team identifies a lead, it’s up to the sales team to convert them into customers. A lead generation specialist …
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With the rise of digital marketing, more people are looking into marketing as a valid career path. The best part about working in marketing is that it can be done while working from home. If you’re looking for a job that lets you live as a digital nomad, you should seriously consider the marketing manager …
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We live in the age of “Big Data.” Across the economy, entire industries are being built and rebuilt based on collecting and mining data for meaningful information. The field of B2B marketing is no different and has become highly dependent on databases to market effectively. We are a long way from the days of a …
Content operations (or content ops) are vital to the success of your marketing. Think of content operations as a systematic approach to the production, governance and realization of value from your content assets. A content operations function is transparent, consistent, and collaborative in order to effectively manage content. What’s important is the quality being produced …
It’s always good to have a plan when entering the complex and fast-paced world of social media marketing. There are so many social media platforms and enabling technologies, it’s difficult to know where to start. Having a solid plan based on well-developed goals and objectives will get you moving in the right direction. This tutorial …
What’s Your B2B Social Media Marketing Strategy? Read More »
Developing an effective business-to-business (B2B) communication strategy can be somewhat daunting, even for the most experienced marketing team. There is no fool-proof, one-size-fits-all approach. Great B2B communication requires a focused, tailored plan to generate the success you’re looking for. Below we will lay out some key factors your plan should have, as well as some …
Since the dawn of the e-commerce revolution, digital marketing has been key in connecting businesses to prospective buyers. If you want to stay ahead of the game in 2021, we recommend checking out the SMART Goals digital marketing system. This is an easy-to-follow system because the components are spelled out for you. SMART is a …