In this day and age, everyone wants to be agile, and being agile means being able to understand, adapt, and change quickly in an ever-evolving environment. According to Wikipedia, agile marketing is an organizational effectiveness strategy that uses self-organizing, cross-functional teams doing work in frequent iterations. It aims to drive growth by focusing team efforts …
Marketing management has evolved rapidly in recent years. Gone are the days when marketing managers had to do all of their work by hand and make decisions alone. Marketing management is now about cross-functional collaboration and strategic decision-making involving people from different backgrounds, skill sets, and organizational levels. This blog post will explore why good …
Account based marketing has become one of the most common and often misused buzzwords over the last couple years. In short, account based marketing is a business strategy where companies communicate with customers and customer accounts as markets of one. For more information about ABM, feel free to check outBetter Marketing Hub. This approach to …
Increased digitization and the rise of social media’s popularity has transformed the face of marketing. Traditional marketing methods that worked before are not as effective anymore. If a business wants to stay relevant and compete, meet their customers where they are, and grow profitably in their moment of interest, marketing will need to transform from …
A lot of people don’t recognize the differences between content marketing and digital marketing. Making things even more confusing, these two terms are often used interchangeably. While there are some similarities between them, content and digital marketing refer to two different processes. Better Marketing Hub explains these terms and their relationship by defining content marketing …
If you are struggling to meet your lead goals, or marketing generated leads are not converting into sales, you might need to rethink how you’re trying to create demand for your products. Demand generation marketing is a more comprehensive approach to marketing that shifts the focus from finding potential customers that have already decided exactly …
A lot of people don’t understand the difference between demand generation vs lead generation because many marketers mistakenly use the terms interchangeably. To drive revenue growth profitably, predictably, and reliably, marketing needs to attract new audiences, build trust, and drive engagement, then monetize that engaged audience to fuel your sales pipeline with qualified, sales-ready leads. …
“Lead” is probably one of the most common words in digital marketing. A lead is a potential customer. Having many high quality leads is a sign that the marketing team is performing well. Once the marketing team identifies a lead, it’s up to the sales team to convert them into customers. A lead generation specialist …
Creative Marketing Career Options: Lead Generation Job Description Read More »
Content operations (or content ops) are vital to the success of your marketing. Think of content operations as a systematic approach to the production, governance and realization of value from your content assets. A content operations function is transparent, consistent, and collaborative in order to effectively manage content. What’s important is the quality being produced …
Since the dawn of the e-commerce revolution, digital marketing has been key in connecting businesses to prospective buyers. If you want to stay ahead of the game in 2021, we recommend checking out the SMART Goals digital marketing system. This is an easy-to-follow system because the components are spelled out for you. SMART is a …