Digital marketing has been around for a long time. Everyone knows of its existence, some have done it, and the rest want to do it. Post-2020, a lot of businesses have been forced to use digital media, that’s why it’s so important to master the ins and outs of digital marketing.
With companies being pushed towards digital marketing more, general marketing principles soon needed to also be adapted for online marketing purposes. And, what better way to learn about the new marketing techniques and principles than through books? You haven’t really learned until you haven’t studied from books. The internet is full of guides and rewritten courses that offer little to nothing about digital marketing strategies, but there are some awesome books that can help fill any gaps that these shallow courses are leaving behind.
In this article, we will talk about some of the best digital marketing books to help you start your business. Every book on our list offers revolutionary theories and practical approaches that will only benefit your business!
What You Can Learn From a Digital Marketing Book
Given the countless digital marketing techniques, there is a lot to learn. But, it’s fair to say that you’ll never know it all. Some books cover the entire digital marketing aspect, while others cover only a small part of it, albeit in detail. Digital marketing follows general marketing theory. And, some books make it easier to apply general marketing theories to your digital marketing efforts.
In a nutshell, there are a few basic parts of the digital strategy that will be beneficial for you. Some are as follows.
Sales Funnel
Anyone who knows a thing or two about sales and marketing knows what a sales funnel is. The usual sales funnel starts with a lead and then goes to a sales call, the follow-up, conversion, and, ultimately, the sale. But, how does that work for online businesses? And, how do you find prospects if your company is just starting up? The best digital marketing books give you a well-rounded idea about these things so that you can plan and arrange what you need to do and how you are going to do it.
Getting Noticed
If you’ve just started your business, one of the biggest difficulties you will face is getting the first few customers. To do so, you have to find enough prospects. But, how do you find prospects if you are a novice in the digital marketing landscape and with no past track record to show? These books can help give you a roadmap that’ll ultimately guide you in finding better prospects.
Standing Out
Almost every business today has gone digital, so, as a digital marketer, you must stand out from your competition to be successful in the long run. Standing out isn’t easy, but you’ll almost always have sufficient demand and prospects once you do it.
Reaping the Power of Words
Most businesses underestimate the power of words. They don’t realize what credible copywriting can do for their businesses. A clever digital campaign, via well-written targeted mail, can do wonders for your business. A digital marketing book is your best bet if you want to learn the ABCs of copywriting and how to use them successfully in the Search Engine Optimization of your website.
1. Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels
Russell Brunson, the author of the bestselling book “Expert Secrets” and the writer of this book, describes that most businesses have these kinds of prospecting and conversion problems because they face a funnel problem. He says that either your funnel attracts customers or repels them, there’s no inbetween. Moreover, Russell has worked with multiple businesses for over a decade and done split tests in order to find out what kind of funnel works best in what condition.
He was able to find and develop several funnel frameworks that work in very diverse scenarios. If you lack prospects, they have a funnel framework and model for that. If you have conversion problems, they have a specific framework for that as well. The frameworks found here have helped thousands of businesses get over their slumps and will surely help your business as well.
Learnings
- Find out the problem in your sales funnel
- Funnel mechanics and frameworks
- Best funnel framework for particular scenarios
- Best scripts after setting up your sales funnel
Pros
- Helps in finding the core problem
- Unique frameworks that can easily be replicated
- Skeletal structures that can outline your progress direction
- Scripts that have been proved to work
Cons
- Only talks about funnels and solving your business’ problems with preset funnels
- No overall theoretical guideline
2. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
It’s quite heartbreaking to see all these businesses work so hard only to fail in the end because they couldn’t get noticed. Getting people to notice you is a very important part of your business that ultimately decides whether your business will survive or not. Getting traffic to your business is not very difficult, but it’s a skill that has to be learned.
In this book, the $100 million entrepreneur Russell Brunson pens down the process by which you can get unlimited traffic to your business. The first step is finding out who your ideal customers are, what they do, and where they get together. Once you have this information, you need to attract them towards your funnel, then convert them.
Most importantly, when we talk about traffic, we are talking about people. You need to understand both the people and how you can attract them to your business. Next, you should have a product or service that solves customer problems.
Learnings
- The art of bringing traffic to your business
- Understanding who your ideal customer is
- How to successfully prospect
- How to attract prospective clients to your business funnel
Pros
- Helps find alternative modes of traffic
- Universal theories that can work with every business
- Helps in running and scaling up your online business
- Easy to understand step-by-step guidelines
Cons
- Too many stories to illustrate the problems and solutions
- Can be boring
3. Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
Entrepreneurs need to understand that it’s more than just their product or service that they’re selling, they’re also selling their expertise. Needless to say, if your solution solves your customer’s problems, they will stay loyal to your business.
Your solution is a message. That message might cure someone, save someone’s marriage or family, or even help someone grow their company. The author, Russell Brunson, helps you find your voice and become a leader so that you can help others change their lives.
Learnings
- Find your inner voice and get the confidence needed to become a leader
- Building a movement of people and changing their lives
- Value proposition of your business
Pros
- Strategies that turn into planned actions
- Easy to internalize principles
- Learn to position yourself in the market
- Confidence booster
- Proven success with thousands of businesses
Cons
- Personal stories can be overwhelming and boring
4. Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits… No Matter What You Sell Or Who You Sell It To!
For your business to flourish, your prospects need to feel attracted to your business. Digital advertising is perhaps the best way of attracting a prospect. Do you know what the foundation of a successful marketing campaign is? Valuable content and great copywriting!
Content marketing is essential no matter where you are communicating with your clients and prospects. And, as a content marketer, if you can’t utilize the nitty-gritty of copywriting, surviving in this world of cutthroat competition will be an uphill task. This book teaches you what you sell and who your customers are.
Learnings
- How to use copywriting to increase sales
- Techniques and strategies for good copywriting
- Multiplying your sales with effective copywriting
Pros
- Proven formula that benefits every business
- Enhances your copywriting skills
- Theories that show results from the very first day
Cons
- Theories are mostly repackaged evergreen theories
5. Hook Point: How to Stand Out in a 3-Second World
It’s very difficult to attract customers in today’s world due to their short attention span. This book will help you create a brand that will garner more eyeballs in a world full of distractions.
Every person is exposed to anywhere from four to ten thousand ads a day, making it very difficult to stand out among them. However, failing to do so will prove very costly for your business.
That is why Kane, with his proven expertise in several Fortune 50 companies and celebrities like Rhianna and Taylor Swift, has developed a communication tool that will help marketers package their message in the most attention-grabbing way possible.
This book talks about how to use hook points to grab customers’ attention and attract them to your business’ sales funnel. This will ultimately help your message stand out from the competition.
Learnings
- Packaging your business’ message to grab attention the right way
- Stand out even in a 3-second attention span world
- How to continually fuel brand awareness
- Effective advertising campaigns
- How to use hook points to grab a customer’s attention
Pros
- Strategies work everywhere, even in copywriting
- Helps enhance your message’s visibility
- Great for speeches, advertising, videos, and podcasts
- Unfurls the importance of hook points
Cons
- Creating hook points remains a non-actionable theory
Final Verdict
These are the five best digital marketing books that, we believe, will greatly influence your digital marketing journey and make your business successful! While all of them offer great advice and valuable lessons, you should pick the one most relevant to your current problems.
- If you’re facing problems with prospects and conversion, pick the first book.
- Pick the second book if you want to get more traffic to your business.
- Pick the third book if you want to solve your client’s problems with your solution.
- The fourth book will teach you how to use your word for your business’ success.
- If you want to stand out among other businesses, the fifth book is your best bet.
We hope this review has helped you find the best digital marketing book for your needs. For more marketing-related information, keep scrolling at BetterMarketingHub.com.