Life is a journey where we should aspire to learn something new every day. And, as constant learners, the best bits of learning we can get are from books. Books are an excellent tool to help you deepen your knowledge and upgrade your skills. Reading then applying the proven sales methodologies written by successful sellers …
You’ve probably heard of BTB before, also known as B2B, since it’s one of the most commonly used economic terms. The acronym stands for business-to-business and refers to the transactions and connections made between two businesses or companies in order to expand their customer base. According toBetter Marketing Hub, BTB is often misunderstood. So, in …
What Does BTB Mean and How Can Its Marketing Strategies Help My Business? Read More »
According to the Oxford Dictionary, Key Performance Indicators (KPI) are quantifiable measures used to evaluate an organization’s success. KPIs vary from business to business, but there is a list that everyone generally agrees to. For example, an increase in engagement and sales is on every business’s list of KPIs. KPIs are the practical side of …
Top 14 Most Valuable KPI for a B2B Marketing Manager Read More »
Increased digitization and the rise of social media’s popularity has transformed the face of marketing. Traditional marketing methods that worked before are not as effective anymore. If a business wants to stay relevant and compete, meet their customers where they are, and grow profitably in their moment of interest, marketing will need to transform from …
We live in the age of “Big Data.” Across the economy, entire industries are being built and rebuilt based on collecting and mining data for meaningful information. The field of B2B marketing is no different and has become highly dependent on databases to market effectively. We are a long way from the days of a …
It’s always good to have a plan when entering the complex and fast-paced world of social media marketing. There are so many social media platforms and enabling technologies, it’s difficult to know where to start. Having a solid plan based on well-developed goals and objectives will get you moving in the right direction. This tutorial …
What’s Your B2B Social Media Marketing Strategy? Read More »
Developing an effective business-to-business (B2B) communication strategy can be somewhat daunting, even for the most experienced marketing team. There is no fool-proof, one-size-fits-all approach. Great B2B communication requires a focused, tailored plan to generate the success you’re looking for. Below we will lay out some key factors your plan should have, as well as some …